Today I learned something about Jovy Ive and his influences in design.

He believes in the philosophy of ten commandments of “good design” by Dieter Rams. Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. ((http://en.wikipedia.org/wiki/Dieter_Rams))

Jovy Ive speaks highly of Dieter Rams’ designs.

When Ive talks about Rams designing “surfaces that were without apology, bold, pure, perfectly-proportioned, coherent and effortless”, he could equally be talking about the iPod.

Quotes from: Dieter Rams: Apple has achieved something I never did

To me this is interesting, Dieter Rams and Jovy Ive shared the very same philosophy that makes a product simple, clean, useful and successful.

What this means to us as Apple users, you know, you’re not only paying for a product that is useful but also paying for an unapologetic tasteful and beautiful product design.

“Weniger, aber besser” “Less, but better” a Dieter Rams’ design approach. Simplicity is the Apple design approaches? Whichever way you look at it, both share the uncanny resemblance of a great and successful design.

What’s your thought on this?

Image Source:

• http://www.telegraph.co.uk/technology/apple/8555503/Dieter-Rams-Apple-has-achieved-something-I-never-did.html